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Packaging Unboxd

Learn How to Design Packaging Today

Discover the essentials of how to design packaging with "Packaging Unboxd," where experts from around the world share their real-world experiences and award-winning package design knowledge. Packaging Unboxd blends practical advice with engaging stories, offering a comprehensive learning experience for both new and seasoned packaging designers. Each episode delves into the core aspects of package design, sustainable packaging, artificial intelligence, helping you enhance your skills through the wisdom of seasoned professionals.
Tune in to "Packaging Unboxd" for an accessible, insightful guide into the world of packaging design.

 

 

Recent Episodes

Oct. 26, 2024

How Base NYC ReFreshed a 130 year old Brand's Packaging

Have a Packaging Question? DM here: https://www.linkedin.com/in/eveliomattos/ In this episode of Packaging Unboxed, host Evelio Mattos explores the transformative power of packaging with Base Design's Geoff Cook and Anthony…
Oct. 17, 2024

Best & Worst Cereal Packaging Design | Ep 198

Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier. Evelio Mattos : Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury…
Oct. 11, 2024

Designing Whiskey Bottles with Chad Makerson Michaels

Chad Michael is a distinguished packaging designer who has owned and operated his own studio for ten years, specializing in spirit brands. With a background in communication design, Chad has created visually distinct spirit …
Sept. 25, 2024

Packaging Disaster: Lessons from Oreo and Coke’s Collaboration | Ep 196

We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues. Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge pack…
Sept. 19, 2024

Storytelling in Packaging Design with Richard Taylor | Ep 195

The powerful storytelling & branding within commodities can destroy categories. Richard shares his thoughts on standout brands like Liquid Death and provides behind-the-scenes details on successful projects like Seabrook and…
Sept. 9, 2024

Packaging Today - Packaging Failures: When Marketing Goes Too Far | EP

In this lively packaging-focused episode from September 9, three leading voices in the field—Evelio Mattos, Cory Connors, and Adam Peek—share the latest trends and controversies in the world of packaging. Cory Connors, known…

About the Host

Evelio Mattos Profile Photo

Evelio Mattos

Content Producer/Packaging Designer/Creative Director

Evelio is an industry-recognized packaging design expert known for his ability to engineer strategic user-experiences. His focus on user-experience coupled with sustainable systems and packaging design has allowed him to share this knowledge and elevate our industry.

Named “One of the 200 Best Packaging Designers” by Lurzer’s Archive, and Graphic Design USA’s “People to Watch”.

He’s bridged the gap between design and flawless manufacturing for brands that include Marc Jacobs, Sephora, Tiffany & Co., Tesla, Sonos, Google, Nespresso, and even Burger King.

He sits on multiple packaging design advisory boards, is the former Editor in Chief of The Dieline, and dedicates time to design programs at Art Center of Pasadena, Cal Poly, MSU, RIT, Aalto University in Finland, and is a professor of Packaging at Arizona State University.