Learn How to Design Packaging Today
Discover the essentials of how to design packaging with "Packaging Unboxd," where experts from around the world share their real-world experiences and award-winning package design knowledge. Packaging Unboxd blends practical advice with engaging stories, offering a comprehensive learning experience for both new and seasoned packaging designers. Each episode delves into the core aspects of package design, sustainable packaging, artificial intelligence, helping you enhance your skills through the wisdom of seasoned professionals.
Tune in to "Packaging Unboxd" for an accessible, insightful guide into the world of packaging design.
9 Episodes That Answer, How To Design Packaging
To design packaging you must understand sustainability, materials, engineering, communication, and design. These episodes will get you started on your path to designing your own award-winning and band building packaging design.
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May 11, 2020
What is Luxury Packaging Design | Ep. 2
Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging. Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the wor
50
June 28, 2021
How to Design Packaging for Start-Ups with Last Crumb Cookies | Ep 50
Learn what it takes to design, buy, and launch packaging for a start-up. we discuss numbers, concepts, and next steps.
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March 22, 2021
Plastic-Free Packaging From Seaweed with NOTPLA | Ep.43
NOTPLA is a seaweed based material used for packaging liquids and now is being turned into heatsealable films that are completely biodegradable and edible. The zero plastics movement is growing and NOTPla is helping the packaging industry look at new ways to develop materials and packagign that does not look like anything we've ever seen. Pierre Paslier is the co-founder and CEO of NOTPla, join us as we learn what NOTPla is doing now, that verticals it serves, and what is in the pipeline f
45
April 21, 2021
Product & Packaging Design with Enlisted Design | Ep. 45
Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging under the same roof. Enlisted isn't just a packaging design agency, they develop and engineer products and establish the branding, delivering the complete turn key product. We also learn about the power of Enlisted Design's tools for capturing user data from e-commerce int
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Nov. 30, 2020
How to Find Sustainable Packaging Suppliers | Ep. 34
Interested in sustainable packaging? Learn how to source materials, designers, and manufacturers with Guacamole Airplane's Packaging Supplier's Guide.
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Oct. 12, 2020
Prepress & Print Production for Packaging Design | Ep. 27
With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mas
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July 29, 2020
How to Design Your Own Product Packaging | Ep 20
How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design process. Watch the underdogs video here if you haven't already seen it: https://youtu.be/6_pru8U2RmM We discuss project management, packaging prototypes, and 3D renders for packaging presentations. I share what's worked for me to become more efficient in workin
5
May 20, 2020
What is Sustainable Packaging Design? w/ Tom Szaky | Ep. 5
Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors. In this episode we discuss what is sustainability, the business of recycling, and most importantly what designers need to know in order to design sustainable packaging. Tom Szaky is globally recognized for his eco-entrepreneurial successes that allowed some of the world's largest brands to partner with him to reduce packaging waste.
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May 19, 2020
The Power of Structural Packaging Design | Ep. 4
How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand is known for some amazing design with loads of award winning packaging design emerging from halfway around the world. Talking with Mat we go through his process, rough setting, how he builds pristine samples from the start, and why he sings to his clients. We talk the finer points of IST
165
March 8, 2024
Unleashing the Power of AI in Packaging Design: A Conversation with Adey Efrem ? Ep 165
This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her current role as a spearhead at Impossible Foods, Adey's story is a testament to the evolution of design ethos in the age of artificial intelligence.
Recent Episodes
212
March 17, 2026
Saving $1.3M in Packaging
Stop choosing packaging sizes based on gut instinct instead of data and stop losing money on every shipment!Show Notes: (0:00) What is QuantiPack Ai(2:00) Packaging Efficiency(2:48) Save Millions(3:50) Who Is Karim Nammouz(5:50) ecommerce packaging(8:48) Building Quantipack Ai(10:12) Using Order Data To Save Money(12:34) Packaging Sales Using Quantipack Ai(16:09) Finding Money in your Data(18:04) Using QuadPack Ai(21:55) Saving $1.3 M(26:31) Packaging Optimization(32:20) How to Define Packaging
211
Feb. 24, 2026
Why It Took 6 Years to Redesign This Box (Packaging Engineering Explained)
A “simple” candy box tweak turned into a six-year redesign—because in packaging, changing a quarter inch can force you to rethink the entire manufacturing line.00:00 Why a ¼-Inch Box Change Took 6 Years (Packaging Equipment)00:17 Charlotte Ashcroft Intro: Mike and Ike + Peeps Packaging00:47 What Is Packaging Engineering? Automation, Materials, Structure01:41 Mike and Ike Box Redesign: What Actually Changed02:52 Designing Packaging Backwards from the Pallet (Pallet Optimization)03:17 Headspace Ex
210
Jan. 11, 2026
The Real Process Behind High-Impact Design for Startups
What does it really take to design packaging that connects, converts, and stands out... especially for a scrappy startup?In this episode of Packaging Unboxd, Evelio Mattos sits down with Monika Cascone, the designer behind the hilariously effective Anything Butt packaging. Learn more about Monika Cascone: https://www.monikacascone.comFrom working with tight budgets to building bold packaging strategies for taboo products, Monika shares the full behind-the-scenes process every young designer need
209
Dec. 21, 2025
2026 Packaging Design Trends You Should Know | Ep 209
Walk through the top 7 Packaging Design Trends You Need to Know for 2026!Work with Evelio, https:www.IDPdirect.comPackaging design is changing fast and most trend reports are already behind.In this episode, I break down the real packaging design trends for 2026 based on what’s actually showing up on shelves around the world, conversations with agency leaders, manufacturers, and global brands. If you’re a packaging designer, graphic designer, brand founder, or marketer, this video will help you u
208
Nov. 5, 2025
How Daise Beauty Designed Packaging Built for Influencer Content | Ep 208
In this episode of Packaging Unboxd, host Evelio Mattos tears down the influencer packaging that made Daise Beauty a must-watch unboxing moment across social media. Discover how smart brands design packaging not for the shelf, but for the camera, building FOMO, shareability, and lasting brand awareness through structure and storytelling. Evelio breaks down what Daise Beauty did right, what every influencer box needs, and how to design packaging that becomes content. You’ll learn: The structur
207
Oct. 27, 2025
Shutting down a 30-Year Creative Studio to Start Over With AI Design | Ep 207
After 30 years running a successful studio shooting global brands, Terri did the unthinkable, he shut it all down. Why? Because AI changed everything. In this episode, we explore how one veteran creative reinvented his entire career, turning decades of experience in photography and design into an AI-powered workflow that’s faster, sharper, and creatively free. Learn what it really takes to pivot from traditional design to AI-driven creation, and why the next generation of designers might not
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About the Host
Evelio Mattos
Content Producer/Packaging Designer/Creative Director
Evelio is an industry-recognized packaging design expert known for his ability to engineer strategic user-experiences. His focus on user-experience coupled with sustainable systems and packaging design has allowed him to share this knowledge and elevate our industry.
Named “One of the 200 Best Packaging Designers” by Lurzer’s Archive, and Graphic Design USA’s “People to Watch”.
He’s bridged the gap between design and flawless manufacturing for brands that include Marc Jacobs, Sephora, Tiffany & Co., Tesla, Sonos, Google, Nespresso, and even Burger King.
He sits on multiple packaging design advisory boards, is the former Editor in Chief of The Dieline, and dedicates time to design programs at Art Center of Pasadena, Cal Poly, MSU, RIT, Aalto University in Finland, and is a professor of Packaging at Arizona State University.
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