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Aug. 13, 2020

5 Unconventional Questions to Ask Before Every Package Design | Ep. 24

5 Unconventional Questions to Ask Before Every Package Design | Ep. 24
1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for.  2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and production methods. 3) How many? What will the initial order quantity be? We’ve all heard start ups say their first order is only 500 units but their second order will be millions of units once some influencer gets it in their hands. Don’t let the promise of high quantities tomorrow affect your decision making today. 4) When? Define timelines. When is the launch date, when does it need to be in stores, and when does it need to ship? 5) How will the product be fulfilled? This is important because knowing if a product is fulfilled by hand vs by machine will impact the structural design and material selection of the packaging. Learn More & Connect with Evelio Mattos: https://bit.ly/EvelioMattos

9 Episodes That Answer, How To Design Packaging

To design packaging you must understand sustainability, materials, engineering, communication, and design. These episodes will get you started on your path to designing your own award-winning and band building packaging design.

May 11, 2020

What is Luxury Packaging Design | Ep. 2

Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragran...

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June 28, 2021

How to Design Packaging for Start-Ups with Last Crumb Cookies | Ep 50

Learn what it takes to design, buy, and launch packaging for a start-up. we discuss numbers, concepts, and next steps.

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March 22, 2021

Plastic-Free Packaging From Seaweed with NOTPLA | Ep.43

NOTPLA is a seaweed based material used for packaging liquids and now is being turned into heatsealable films that are completely biodegradable and edible. The zero plastics movement is growing and NOTPla is helping the packa...

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April 21, 2021

Product & Packaging Design with Enlisted Design | Ep. 45

Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging u...

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Nov. 30, 2020

How to Find Sustainable Packaging Suppliers | Ep. 34

Interested in sustainable packaging? Learn how to source materials, designers, and manufacturers with Guacamole Airplane's Packaging Supplier's Guide.

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Oct. 12, 2020

Prepress & Print Production for Packaging Design | Ep. 27

With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to …

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July 29, 2020

How to Design Your Own Product Packaging | Ep 20

How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design proc...

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May 20, 2020

What is Sustainable Packaging Design? w/ Tom Szaky | Ep. 5

Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors. In this episode we discuss what is sustainability, the business...

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May 19, 2020

The Power of Structural Packaging Design | Ep. 4

How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand …

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March 8, 2024

Unleashing the Power of AI in Packaging Design: A Conversation with A…

This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her …

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