Balancing Design and Sustainability in Packaging

Balancing Design and Sustainability in Packaging | Ep 138

Evelio Mattos discusses the challenge of being a designer who appreciates design while also working in sustainability. He explores the tension between appreciating the aesthetics of a design and considering its sustainability. Using examples like ketchup-flavored cotton candy packaging, he highlights the conflict between creating unnecessary products for marketing purposes and the principles of sustainability. Mattos emphasizes the importance of being true to oneself as a designer and not worrying about others' opinions.

Key Takeaways:

Being a designer who appreciates design and works in sustainability can be challenging due to conflicting priorities.
Designers may appreciate the aesthetics and functionality of a design, even if it is not sustainable.
Sustainability designers need to consider the environmental impact and avoid creating unnecessary waste.
Designers have a role in selling products and concepts, which can sometimes conflict with sustainability goals.
It is important for designers to be true to themselves and not worry too much about others' opinions.

Quotes:

"You can't be a designer and appreciate design, but then also on the flip side, just only focus on sustainability."
"Don't create things that you don't need. Don't create more waste when it's not necessary."
"As a brand and as a designer, your job is to sell more product."
"You don't have to be just one thing to everybody. Just be true to yourself."
"It's an opportunity to educate other people and say, look, this is what I appreciate. This is what I enjoy. If you don't like it, don't worry about it."

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