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Jesse Koltes is the co-founder of Lono Life, a powdered bone broth company based in Brooklyn. With a background in the beef jerky industry and a passion for high-protein, convenient foods, Jesse joined Lono Life to bring their nutritious and flavorful bone broth products to market. Jesse Koltes, co-founder of Lono Life, joins Evelio to discuss the company's journey and their recent packaging redesign. Lono Life is a powdered bone broth company that aims to provide a convenient and nutritious beverage option for health-conscious consumers. Jesse shares how the company started and the role their R&D expert played in formulating the product. He also explains the decision to transition from Keurig pods to stick packs and the positive response they received from customers. The conversation delves into the challenges of launching a food product and the importance of understanding the target market. Jesse highlights the unique positioning of Lono Life as a sipping bone broth and the benefits it offers to health-conscious individuals. The discussion then shifts to the packaging redesign, with Jesse sharing the reasons behind the change and the research that informed their decisions. He explains the key elements of the new packaging, such as the emphasis on sipping, the inclusion of a mug illustration, and the use of animal cues to differentiate the product. Jesse also discusses the importance of consumer insights and the role they played in guiding the rebranding process. The episode concludes with a conversation about Lono Life's future plans and their focus on expanding their presence in the retail market. Key Takeaways: Lono Life is a powdered bone broth company that offers a convenient and nutritious beverage option for health-conscious consumers. The decision to transition from Keurig pods to stick packs was driven by customer feedback and the desire to provide a more user-friendly packaging option. Launching a food product can be challenging, and it's important to understand the target market and the specific needs and preferences of consumers. Lono Life's packaging redesign focused on highlighting the sipping bone broth use case and incorporating clear visual cues to differentiate the product. Consumer insights played a crucial role in guiding the packaging redesign, providing valuable feedback and ensuring that the new design resonated with customers. Connect with Jesse and Evelio Evelio on LinkedIn Jesse on LinkedIn Buy Lono Life Support our sponsors: Luxury Packaging Manufacturing for Established Brands - IDP Direct
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