Marcin Ratajczak

CEO of Inuru

Ciao Elevio! We are Inuru. We produce light for creative and functional packaging use. We offer printed light that can be used as a part of any physical design - just like hot stamping or embossing are used today. We’ve worked with Coca-Cola, Displate, Cattier, and other consumer brands – here is what our products look like - https://www.youtube.com/watch?v=SA8TWL6cQOE .

We believe smart (one can program the human-light interaction in various ways), and customizable light can become the next big designers’ tool, especially for futuristic, minimalistic products, but also – for increased accessibility and visual guidance. That is all under one condition, however – that the designers themselves feel empowered, educated, and confident in using it.

This is why we are reaching out to you. The amazing packaging community you created is our dream audience – we would love to let these folks know that such technology as printed light is commercially available today (and hear their feedback). Technology and creativity are now a source of quite a heated debate due to AI and other disruptions – we are happy to provide a different angle to this conversation.

We would love to discuss collaboration options with you. Other than joining the podcast, featuring in your newsletter or LinkedIn livestreams is of our interest as well.

If you’re interested in hearing more about Inuru, we will happily provide more details. We can also send you samples of our products so you can experience our technology first-hand. I believe you would be particularly interested in the 2023 example of Cattier, as it is a luxury brand that experimented with Inuru’s innovation as a very first in the champagne business https://www.inuru.com/news/cattier-uses-luminous-labels-for-champagne . This packaging project has already won numerous awards despite being launched recently.

PS The printed light integrated with label and packaging is just a beginning – we’re now working on interactive display-as-a-label prototypes. From a design perspective alone, it is a fascinating opportunity to merge UI with traditional design for print. Imagine videos and animations being a part of the packaging experience – and all this is serving a bigger goal of creating multi-purpose, rechargeable consumers products and eliminating waste. We would love to discuss these topics as well.