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Founder & ECD
Simon's an entrepreneurial creative who likes to stray from the herd. In 2009 he founded Robot Food, a UK-based branding agency that creates benchmark brands with global reach. Clients include Carlsberg, Tropicana, Mizkan and The Co-op.
With an uncommon blend of creative and commercial vision he leads a team that partner with clients to go beyond a brief, always challenging, to deliver effective commercial results.
He's also co-founder of The Others Beauty Co. A health & beauty brand house which formulates and incubates 'mass niche' multi-channel brands that address specific consumer needs. The first brand, Stories & Ink is a range of long-term health and beauty products specifically formulated for people with tattooed skin.