CEO / Founder
Started my career in brand management at Procter & Gamble where my fascination with the overlooked power of design quided my subsequent entrepreneurial career toward better solutions that would help brand managers and designers better navigate design for reliable growth outcomes. I founded Designalytics in 2018 as the first syndicated design performance company that has since built a platform used by manufacturers, retailers, and design agencies to predict the success or failure of considered redesigns.