Vannett Li

Comet Chaser Principal, Brand & Innovation Strategist

A California native who has earned her stripes as a New Yorker now currently living abroad in Budapest, Vannett Li is a 5-foot 3.5-inch brand and innovation strategy visionary with a firecracker personality. Her natural ability to identify a brand's strategic North Star has led her to award-winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups. Her client list includes behemoths like Anheuser-Busch InBev, Diageo, Nestle, Unilever, Bayer, Mars Chocolate, and Hain Celestial, and small but mighty clients like Walker & Company, Exponent, Sunrise Session, Playground and Superzero. She’s given branding talks to international audiences of 600+ and mentored founders and up-and-coming designers via Sephora Accelerate, Credo for Change, The One Club for Creativity, and Pratt School of Design.

What can you expect from Vannett? Sunshine mixed with a little bit of hurricane. She's unconventional, provocative, and honest. Never one to back down from a challenge and she always delivers clear and concise solutions strategically grounded in timeless human truths.