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Nov. 17, 2022

How Design Agencies Get Clients w/ Dennis Whalen | Ep 115

How Design Agencies Get Clients w/ Dennis Whalen | Ep 115

If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right.

Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client.

Dennis Whalen, creative sales rockstar that he is lays out what you need to know to sell design internally and externally. If you choose to be a salesperson and not a designer, he talks about his career and why selling vs designing suits him just fine.

We get a bit of a history lesson as well, he's worked with:
Primo Angeli, Pearlfisher, Michael Osbourne Design, Philippe Becker, Revel, Stranger & Stranger, and so many more heavy hitters in the design world you won't believe.

If you could use one tactic to close just one more client, what would that be worth?
Dennis shares at least 8 tips on how to be a better salesperson, build a strong network, and deliver on your WHY every time.

Sponsored by IDPDirect.com & Specright

Learn more and connect with Dennis Whalen on LinkedIn

Connect with Evelio Mattos


9 Episodes That Answer, How To Design Packaging

To design packaging you must understand sustainability, materials, engineering, communication, and design. These episodes will get you started on your path to designing your own award-winning and band building packaging design.

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What is Luxury Packaging Design | Ep. 2

Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragran...

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How to Design Packaging for Start-Ups with Last Crumb Cookies | Ep 50

Learn what it takes to design, buy, and launch packaging for a start-up. we discuss numbers, concepts, and next steps.

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NOTPLA is a seaweed based material used for packaging liquids and now is being turned into heatsealable films that are completely biodegradable and edible. The zero plastics movement is growing and NOTPla is helping the packa...

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April 21, 2021

Product & Packaging Design with Enlisted Design | Ep. 45

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Interested in sustainable packaging? Learn how to source materials, designers, and manufacturers with Guacamole Airplane's Packaging Supplier's Guide.

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How to Design Your Own Product Packaging | Ep 20

How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design proc...

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May 20, 2020

What is Sustainable Packaging Design? w/ Tom Szaky | Ep. 5

Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors. In this episode we discuss what is sustainability, the business...

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May 19, 2020

The Power of Structural Packaging Design | Ep. 4

How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand …

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March 8, 2024

Unleashing the Power of AI in Packaging Design: A Conversation with A…

This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her …

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