How to Design Packaging in Ai Like a Pro | Ep 168

This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle

and FOMO.

Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, rejecting a race towards speed in favor of quality and connection. Known for his critical view on the recent wave of AI tools in design, Evelio serves as an insightful voice, guiding both established designers and newcomers in navigating the evolving digital landscape. Download your own Sustainable Packaging Guide Download your own Ai handbook: Learn about packaging specifications management Check out the latest in dissolvable packaging Episode Summary: In this thought-provoking episode, Evelio Mattos dives deep into the world of design, particularly focusing on packaging, in the face of the burgeoning AI revolution. Evelio offers an unfiltered perspective on the deluge of AI-assisted creative tools that are shaking up the industry. From OpenAI's text-to-video to AI-powered packaging creation, he addresses the anxieties and misconceptions surrounding the capabilities of AI within the design spectrum. Evelio emphasizes the critical importance of narrative and conceptual depth in design over the allure of AI's slick, fast-generated images. He discusses his approach to using AI as a tool for aiding the design process rather than allowing it to dictate the creative direction. Through an illustrative example, Evelio outlines how to harness AI effectively—to build concepts, gather inspiration, and create a unique story for a product's branding. Key Takeaways: AI innovation in design has created buzz, but Evelio urges a focus on quality over speed in product development and branding. A successful design strategy incorporates storytelling and conceptual depth, areas where AI is currently limited. Using AI as a collaborator, rather than a replacement for creative work, can enhance the conceptualization phase. Evelio believes that understanding the project's narrative is more crucial than producing quick visual prototypes with AI. The episode showcases the practical application of AI in designing a unique packaging concept for salsa, emphasizing the tool's supportive role. Notable Quotes: "90% of the shit that's out there that people are using AI to create is useless. It's just fluff." "Without a good story, a good concept, a strong strategy, storytelling, AI is not going to build you a brand, a product that's going to outsell anybody else." "AI hallucinates. It comes up with makes up shit more than I do. So you can't really always trust it, but it's a good way to kind of speed up your process." "Packaging and branding and messaging from… it's not about the quality of the image, it's about the quality of the idea." "Focus on the one that matters to you. And this is the one that makes the biggest difference. In a designer's world. Everything else is a toy." Resources: Connect with Evelio on LInkedIn Engage with the intricate nuance of design in the age of AI by listening to the full episode, and gain insights from Evelio Mattos on how to remain authentically creative in a rapidly evolving field. Stay tuned for more enlightening conversations that challenge the status quo and inspire innovation.