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In this lively episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors engage in a frank and humorous discussion about the realities and misconceptions in the packaging industry. From personal anecdotes to tough industry critiques, the episode traverses various aspects of packaging, including recyclability, materials, and the swift pace of social media marketing.
The conversation kicks off with a debate on whether any packaging material can be considered 100% recyclable, with Peek ardently challenging the often misused marketing term "infinitely recyclable." The trio addresses the complexities of recycling and its dependability on consumer behavior and recycling infrastructure. Peek's exchange on LinkedIn with a CEO critiquing his views on recyclability leads to a broader examination of industry marketing practices and the importance of transparency with consumers.
No packaging material is 100% recyclable 100% of the time, and terms like "infinitely recyclable" are often misleading within marketing contexts.
Consumer education and ease of recycling are critical factors in improving recycling rates, even more so than the recyclability of the packaging itself.
There exists a notable inflexibility and reluctance in parts of the industry to embrace newer marketing strategies, including agile responses in social media.
Brand engagement on social media can lead to significant marketing opportunities if a company is quick to harness momentous events, as shown by Nike's example.
Packaging professionals should strive to stay informed and adaptable to the evolving landscape of consumer interaction and technology advancements.
To design packaging you must understand sustainability, materials, engineering, communication, and design. These episodes will get you started on your path to designing your own award-winning and band building packaging design.
Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragran...
Learn what it takes to design, buy, and launch packaging for a start-up. we discuss numbers, concepts, and next steps.
NOTPLA is a seaweed based material used for packaging liquids and now is being turned into heatsealable films that are completely biodegradable and edible. The zero plastics movement is growing and NOTPla is helping the packa...
Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging u...
Interested in sustainable packaging? Learn how to source materials, designers, and manufacturers with Guacamole Airplane's Packaging Supplier's Guide.
With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to …
How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design proc...
Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors. In this episode we discuss what is sustainability, the business...
How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand …
This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her …
