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We speak to Mike Cessario about the packaging design for Liquid Death and how they've taken social media haters and made them their biggest source of online marketing featuring Liquid Death's packaging design.
We discuss everything from packaging to why so few designers launch their own brands. Designers looking to launch their own brand need to understand the value they bring to the table, where they need help, and how to find it. Mike shares how he launched this brand with Photoshop, a $1500 commercial, and a Facebook page that outperformed all other water brands out there.
The iconic can with flaming skull that promises to murder your thirst has more to offer than you may think. Because when you're a scrappy water start up you have to make your packaging design the marketing powerhouse you can't afford not to have. If you're competing in the commodities space this episode is a must!
Learn what it takes to get eyeballs on your product before you launch and how to keep the momentum growing.
Connect with Mike and sell your soul to Liquid Death:
https://liquiddeath.com
Connect with Evelio Mattos:
https://bit.ly/EvelioMattos
To design packaging you must understand sustainability, materials, engineering, communication, and design. These episodes will get you started on your path to designing your own award-winning and band building packaging design.
Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragran...
Learn what it takes to design, buy, and launch packaging for a start-up. we discuss numbers, concepts, and next steps.
NOTPLA is a seaweed based material used for packaging liquids and now is being turned into heatsealable films that are completely biodegradable and edible. The zero plastics movement is growing and NOTPla is helping the packa...
Packaging design powerhouse Enlisted Design has designed packaging for brands like All Birds, Fridababy, Linksys, and so many other brands. Beau Oyler CEO of Enlisted shares their approach to designing product and packaging u...
Interested in sustainable packaging? Learn how to source materials, designers, and manufacturers with Guacamole Airplane's Packaging Supplier's Guide.
With over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to …
How do you design packaging while working from home? After watching the most recent Underdogs video about Apple's project Pandora I thought it was a good time to share how working from home has changed the package design proc...
Everyone talks about sustainable packaging, but what exactly is it? Well, that depends, and our guest Tom Szaky agrees as sustainability depends on many factors. In this episode we discuss what is sustainability, the business...
How do you build a packaging design agency when you're not in a big city known for design? Ask Mat Bogust of Think Packaging and he'll tell you to just start posting and the world will notice! Today, New Zealand …
This episode unveils the transformative power of AI in packaging design through the eyes of Adey Efrem, a trailblazer who has dared to venture where few designers have. Starting with her initial foray into the world of design to her …
