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Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging.
He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals.
While consumers may demand sustainable packaging, they often lack knowledge about recycling and other sustainable practices. Valley Monster advises brands to educate consumers and make it as easy as possible for them to recycle or dispose of packaging.
He also highlights the need to assess the availability of sustainable packaging options, comply with regulatory requirements, and have the internal resources or access to third-party expertise to implement sustainable packaging effectively.
Connect with Evelio Mattos on LinkedIn
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