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Joe Purcell is the owner of Packaging Answers, a packaging company based in the UK. With over 17 years of experience in the industry, Joe has built his business from the ground up and is now on track to make a million dollars this year. He is focused on using content marketing, particularly through video, to differentiate his company and provide valuable information to potential customers.
Connect with Joe: https://www.linkedin.com/in/joepurcellpackaging/
Summary:
Joe Purcell, owner of Packaging Answers, shares his journey of building a successful packaging company in the UK. He discusses the importance of content marketing and how he uses video to educate and engage potential customers. By answering common packaging questions in his videos, Joe has been able to attract new clients and establish his company as an expert in the industry. He also talks about the challenges and rewards of starting a business and the importance of staying ahead of the competition.
Key Takeaways:
Content marketing is a powerful tool for differentiating your business and attracting customers.
Providing valuable information without being asked can help build trust and credibility with potential clients.
Hiring a dedicated videographer/photographer can enhance your content marketing efforts and help tell your brand's story.
Being a digital David and challenging the traditional big players in the industry can lead to success.
Employing young talent can bring fresh perspectives and creativity to your business.
