Viewing packaging design through the lens of user experience allows you to identify opportunities to connect brands with consumers.

Watch how Evelio unboxes the Sony Future Lab's 'N' head set, reviews missed UX opportunities, and teaches you how to test usability.

Packaging design is more than a pretty box with a logo, it's an experience with the power to connect. Don't overlook the importance of this element in packaging, your brand depends on it.

I'll also provide a few take aways to keep in mind for your next packaging design including:
1) How to guide consumers through the experience you create
2) Material contrast
3) Laser cut inserts
4) Product to pack ratio
5) Testing at both ends of the demographic spectrum

Connect with our host Evelio Mattos:
https://www.linkedin.com/in/eveliomattos