Vincent Villeger, former Director of Packaging at Burberry discusses what makes luxury packaging powerful, and how to follow your creative instincts to make the right decisions. We answer if primary packaging such as fragrance bottles are even to be considered packaging and discover a new point of view in how to design packaging.
Joins us to discuss what packaging is and isn't, what makes package design elevate itself to be considered luxury packaging, and how you design packaging for the world's most prestigious brands.
If you are considering bespoke package design you'll want to know Vincent.
Resources:
https://www.vincentvilleger.net
Follow Vincent on LinkedIn
https://www.linkedin.com/in/vincentvilleger/
Follow Vincent on Instagram
https://www.instagram.com/vv_luxurypackaging/
Contact me, Evelio Mattos on Linked In
https://www.linkedin.com/in/eveliomattos/
To design packaging you must understand sustainability, materials, engineering, communication, and design. These episodes will get you started on your path to designing your own award-winning and band building packaging design.